F&B Specialists Across The MENA Region

About us

Who We Are

360 Management Consultants is a forward-thinking full-service consulting and advisory firm, operating through a team of seasoned experts, that are passionate about creating a mark in the food and beverage industry across the region.

We are the partner of choice for regional businesses and family groups looking to boost their profits, restructure their operations, start new F&B concepts, standardize their business, expand their growth strategies, and optimize their company value.

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Our Edge

Over 130 years of combined experience in the restaurants business across the Middle East and Africa region, allowing us to bring you a wealth of expertise to help your organization create more value and mitigate risk, while maintaining each individual clients’ unique identity.

Our stellar team is made up of seasoned restaurant professionals, former owners, operators, executive chefs, general managers, brand builders and PR experts. They cover the Middle East and Africa region, providing professional, innovative, cost-efficient, expert, and strategic counsel to restaurant chains, new restaurant startups, operators, and investors.

How We Work

Unique Approach: Utilizing an entrepreneurial management structure and a dedicated team that build strong sustainable relationships with clients.

Our approach is directed towards understanding in depth the needs of clients, while working together to deliver tailored results in a timely, efficient and profit maximizing manner.

 

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Financial, analytical, operational skills and knowledge are fully leveraged to best support clients’ needs, resulting in value and cost-benefit solutions.

A thorough understanding of risks. 360 Management Consultants knowledge of local and regional risks to the F&B business are addressed and mitigated into results for the client benefits.

Here are some of the brands we have had the pleasure to work for, advised or consulted.

Who We Serve

Quick Service Restaurants

Fast Casual Restaurants

Full Service Restaurants

Startups & Individual Entrepreneurs

Multi Unit Franchise
Restaurant Group

Restaurant Chains &
Family Group

Investors & Independent Operators

Services

New Concept Development

We Turn Your Ideas into Successful Businesses

It is commonly noticed that more than 55% of newly developed restaurants fail, and more than 80% rapidly decline within the first year of business. Having a good restaurant design, recipes, a location and a restaurant manager are not the only  elements of success of your newly developed restaurant. In fact, a lot of work needs to be executed prior to commencing with the project. A solid feasibility study, realistic break-even analysis and a thoroughly developed business plan are the first steps to any successful restaurant development.

Entrepreneurs usually fail to pay the enough attention to the above points and move directly to execution, resulting in numerous surprises along the way that are financially costly, time consuming and do not result in a financially viable concept, thus a recipe to failure in year one. At 360 Management Consultants, we work closely with you to develop your concept specific action plan, covering all aspects of your business to ensure success, avoid surprises, delay and over-spending.

 

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Strategic Pillar

Business Strategy

Feasibility Studies

Business Plan

Concept Pillar

New Concepts

Brand Identity

Menu Development

Financial Pillar

New Market Entry

Budget Development

Break-Even Analysis

Comms Pillar

Crisis Management

Public Relations

Media Training

The 360 Management Consultants “4 Pillars” Approach is your path towards top performing restaurants that stand out from competition and are financially feasible

Strategic Pillar

Business Strategy:

Setting the right business strategy from the beginning is key to the success of any business. You need to clearly identify your targets from opening this business and devise your strategy accordingly. Often entrepreneurs start without a clear strategy, or over-shoot their targets, and end up struggling to meet them, thus negatively affecting their first year of business.

 

Feasibility Studies:

This is the corner stone of your business plan and is conducted based on your strategy. The feasibility study needs to cover all aspects of your business and is based on realistic market figures, covering at least year 1 of operations plus the pre-opening period.

 

Business Plans:

The business plan is the final document that combines your business strategy and your feasibility study to come up with a business plan. This plan details step by step how to go about starting your business till the opening date and throughout year 1 of operations. The more realistic your plans are, and the more thorough your feasibility study is, the more solid is your business plan and your chances of a successful year one of operations.

 

360 Management Consultants will assist you in setting the right strategy, will execute for you the feasibility study and develop for you the business plan that allows you to achieve your year one goals in a timely, cost efficient and profitable manner. 

Let’s talk on how we can assist you. Book a first virtual meeting for free.

Financial Pillar

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New Market Entry:

Being a new player in a sea of competitors requires a lot of work to identify your direct segment competitors in your trade area, besides the general ones. You also need to identify places where you can generate business from, the social classes of the residents in the surroundings, their spending and eating habits, amongst other things.

Budget Development:

Setting a realistic budget is the basis for the successful launch of your business. The budget needs to be detailed on monthly projections, based on seasonality, competitive environment, menu offerings and your planned operating business segments.

Besides projecting your sales, you need to forecast your expenses too: food cost, labor cost, utilities, storage, direct operating expenses, rent and depreciation.

Break Even Analysis:

This is the litmus test whether your budget figures make business sense to continue with your project. It is recommended to do several break-even scenarios, based on different sales figures, to have a full picture of the impact of your sales variances on your profitability.

360 Management Consultants provides you with a full market analysis for your new concept, develops your budget, and gives you a clear picture of your expected profitability, based on different break-even scenarios.

Communications Pillar

Crisis Management

What can potentially go wrong with your operation? What can affect your reputation and destroy your image and business? If you have not asked yourself these questions, then you are putting your business’ success in jeopardy. 

A crisis management culture, team, and procedure are essential for a growing business, and building them early is crucial.

Our crisis management training is here to help you protect your business and your reputation if it is ever under scrutiny. We will work together to prepare the most plausible risk scenarios and their relevant mitigation plans. This will ensure business continuity and the ability to get out of a crisis with minimum adverse effects.

With the right preparation and the presence of a well-trained team, even crises can become opportunities and springboards to propel your business reputation to new heights.

 

Restaurant Franchising

Media Training

The best way to share what your business stands for is through a well-weaved story. But who will tell it to the media and consumers? 

No matter how good the words are, a camera-ready spokesperson will have to step up and share them with various audiences, internally and externally, to ensure that the message gets across and achieves the desired resonance.

Our eight-hour training module will teach and enable the designated spokesperson(s) to communicate with clarity and confidence. They will learn to control the company’s story and key messages to ensure memorability and impact.

Whether you are looking to start a franchise, become a Franchisee, locally expand an existing Franchise, or expand to new territories, we develop with you and execute toghether a solid step by step roadmap.

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Become A Franchisee

If you would like to become a Franchisee, but have no, or little experience about the restaurants’ business, look no further.

360 Management Consultants will assist you in all the below steps required to fulfil your Franchisee dream.

  • Identify potential Franchises
  • Communication with potential Franchisors
  • Finalize Franchise agreement with chosen Franchisor
  • Develop business plan

  • Identify proper location
  • Develop & implement an opening timeline plan
  • Assist in key supplier communication and contracts
  • Develop and execute launch/marketing plan
  • PR event and coverage for the opening date

Develop Own Franchise

You opened your first restaurant location, the concept was a success, and now you want to grow further. You chose to Franchise the concept to secure speedy growth in your market and across neighboring markets.

360 Management Consultants is your ultimate regional partner to Franchising your business. Our extensive restaurant Franchise expertise across MENA region will allow you to develop a professional, structured and cost-efficient Franchise in a timely and profitable manner.

360 Management Consultants will develop all the aspects of your Franchise to secure consistency of the brand across the markets

  • Strategy: 3 Year expansion plan, Year 1 Annual Operating Plan, Year 1 budgets & financials, Marketing expansion strategy
  • Finance: Investor presentation, Franchisee approval kit
  • Policy: Standard Operating Procedures, Job Descriptions, Policy Manuals, Check lists & forms
  • Operations: Operations Manual, POS System selection, Delivery guidelines and procedures

 

  • Kitchen (BOH): Design & layout, Kitchen manuals, Equipment standardizing
  • New Locations: New site location approval kit, Architectural & design manual
  • Supply Chain: Develop an approved regional suppliers list
  • Marketing & Media: Brand manual, Menu engineering, menu design manual, marketing material guidelines, website development, online / social media guidelines
  • Training & Audits: Operations training manuals, Food safety manuals, Restaurant audits

Grow Existing Franchise

Whether you would like to grow your Franchise within your existing market, or expand to regional markets, 360 Management Consultants is your preferred partner in achieving your growth plans

  • Market & competitive study
  • 3 years Business plan
  • Year 1 execution plan
  •  Identify potential Franchisees
  • Operational growth restructuring
  • Supply chain expansion
  • Develop and execute new market launch plans
  • Centralized brand marketing activities

Regional Franchise Management

One of the main reasons for a Franchise to fail, especially newly formed ones, is the lack of coordination and Franchise control over the newly developed markets, or even the growth of Franchisees in their own market.

The MENA region is becoming “smaller” by the days since people are travelling within the region more frequently than before. Consequently, you cannot afford quality, marketing and operational variations in your different markets due to its costly impact on the brand in terms of brand image and reduced sales.

360 Management Consultants will tailor for your brand a multi-market Franchise control scheme that will ensure all markets are applying the same standard operating procedures, recipes, marketing guidelines and material sourcing as required by your Franchise manuals.

This will ensure brand consistency across the markets, which in turn will lead to a stronger brand, customer satisfaction and increased sales.

  • Operational Structures
  • Operational Audits
  • Purchasing / Supply Chain
  • Warehousing

 

  • Site Development
  • Marketing
  • QA/QC
  • Training

Existing Restaurants

Leave No Stone Unturned

360 Management Consultancy applies a “6 – Steps restaurant management system” for existing restaurants to ensure quick and solid step by step method for your Business Turn-Around.

A well experienced team assists you in analyzing all aspects of your business to deliver a working plan, executed together, and resulting in your business turn around.

Restaurant owners and operators are highly encouraged to consider this service to revamp their operations, boost revenue and stay above competition.

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6-Steps Restaurant Management System

Financial Analysis

Sales Analysis
Profitability Analysis
Efficiency Analysis
Revenue Drivers

Operational Analysis

Operational Review
Operational Restructuring
Employee Efficiency Analysis
Food Cost & Labor Analysis

Marketing Analysis

Menu Re-engineering
Product Mix Analysis
Communication Strategy
Marketing & Media Targets

Support Services

Food Safety/HACCAP
Training Services
Research Services
Public Relation Services

Supply Chain

Supply Chain Review
Sourcing Alternatives

Operating Manuals

Standard Operating Procedures
Employee Job Description
Employee Policy Manual

Cloud Kitchens

Whether you call it Cloud, Dark or Ghost Kitchen, the result is the same: Low-cost investment kitchen model rented out for your delivery service, with your deliveries usually conducted by a third party. 

With our vast experience in this concept, we help you set up your “Cloud Kitchen” in a quick, cost-efficient manner to generate revenue fast. This type of service is becoming increasingly vital to any F&B expanding concept, and we invite you to discuss with us how to grow yours accordingly.

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Your existing delivery business is your bread and butter. We will revamp it for you to create efficiencies between this existing delivery business and your newly developed “Cloud Kitchen” business, to create synergy between both and achieve maximal profits.

 

Meet The Team

Our stellar team is made up of seasoned restaurant professionals, former owners, operators, executive chefs, general managers, brand builders and PR experts.

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KHALIL ABOU FADEL

Senior Executive Consultant, with over 22 years of leadership and management experience in Food and Beverage, Restaurant Franchising and FMCG sectors, across the Gulf and MENA region.  Khalil was the General Manager of Burger King® for the MENA region, General Manager of King Food in Lebanon, Vice-President of Kout Food Group, Kuwait and Director at Nutricia Middle East and Africa (Danone).

Khalil also held the position of “Chairman of the Pizza Hut® Franchises” for MENA region 2007-2010; Established and headed the Burger King® MENA Franchisee Coop 2012-2014.

Khalil holds a Bachelors Degree in Business Administration from the American University of Beirut and a Graduate Diploma in management from McGill University, Montreal.

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KAMIL KURAN

With over 20 years of industry experience spanning leadership positions on the strategic and managerial fronts, Kamil’s most recent role was CEO MENA of Grey Group.

Prior to joining Grey Group, Kamil was the Strategic Planning Director for Leo Burnett MENA, leading on several multinational and regional brands. He then assumed the role of Managing Director, Levant for Leo Burnett, followed by Regional Managing Director of the Publicis Group of Companies in the Levant. Under his leadership, Leo Burnett Lebanon was transformed into a regional hub for creative excellence (globally ranked in the top 20 Most Creative Agencies in the World for 4 years culminating with the global rank of 4th Most Creative Agency in the World in 2015, according to the Big Won Report). Throughout his tenure with Leo Burnett/Publicis Group, Kamil worked on several branding and re-branding assignments for food/franchise brands such as McDonald’s, Zaatar w’Zeit, Crepaway, Roadster, Deek Duke and Circle Management Group (a holding group for several restaurant and catering brands).

He holds a BBA from the American University of Beirut (Lebanon), an MBA (Finance and Marketing) from the University of Florida (USA) and an MA in Economics from the University of Georgia (USA).

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NABIL MAALOUF

Nabil Maalouf is a media training and crisis management specialist. He believes that public speaking skills are invaluable at every stage of a person’s career and has made it his mission to make this knowledge available to as wide an audience as possible. 

Over the past 30 years, Nabil has developed a wide experience in Public Relations as well as in Media Training and Crisis Management across the Middle East region. Among his clients are members of parliament, military personnel, leaders of NGOs, and CEOs and Boards of Directors of both local and international companies in Lebanon, Syria, Oman, UAE, and KSA. These clients include: Chalhoub Group, Dunkin’ Donuts, Idemia, Puig, Sanofi Aventis, Schering Plough, Sony Mobile, Tenaris, Tetra Pak, TRA Lebanon, and World Vision among many others

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ZIAD CHAMAS

With over 23 years in the Food and Beverage industry, Ziad is a pioneering, creative and seasoned Senior Director of Operations and Food Concept and Development known for operating local and international brands at M.H.AlShaya, Le Pain Quotidien, Kout Food Group and the Sultan Center

Designed and launched over $25M of concepts from Japanese, Chinese, French, Lebanese, Middle Eastern Fusion, American to organic bakery. Stellar reputation for creating superior Food Concept design. A holistic viewer of culinary arts and up to date food trends.

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EDWARD EL HAYEK

Edward has been involved with the Film, Animation, and Visual effects industry since 2010. He is the owner and founder of FORGE IMAGE, a full-fledged creative animation and visual effects studio serving the MENA region and Europe. Among his clients, multinational agencies, and major brands (McCafé, Procter & Gamble, SAP, Procons, Nadec Juice, Ooredoo, CML Insurance, Motory KSA, SABIS, SARK Development).

He has helped businesses build their image with his artistic and attention-grabbing production work. From video commercials to documentaries and digital content, every project is handled from conceptualization to completion.

Edward holds a MA in Media from Volda University (Norway), an Advanced Degree in Virtual Reality (VR) and Augmented Reality (AR) from Inland Norway University of Applied Sciences (Norway), a Diploma in Advanced Studies in Animation from Animation Mentor (USA), And a BA in Fine Arts from ALBA, Balamand University (Lebanon).

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